Last updated: March 28, 2025
For over 45 years Northgate Gonzalez, LLC’s businesses have committed to enriching the lives of our customers, associates, and communities in which we serve by sharing our love for authentic Mexican food, experiences, and related services. Each visit to a Northgate Market or Prospera González tells its own story—whether it’s the joy of preparing a family meal, sending money to loved ones, or celebrating time-honored traditions. Our Gonzalez Reynoso Foundation has awarded scholarships, distributed Christmas gifts, and worked within our communities to improve the lives of our customers and associates. We want to continue to be a part of these moments and build meaningful connections with every customer, associate, and business partner.
Our goal is to make every interaction more than just a shopping experience. We strive to become a part of your story, celebrating through the food, culture, and traditions that unite us. As such, your trust is our highest priority. We are committed to protecting your privacy. We value transparency and inclusivity, ensuring that you feel secure every time you engage with us, in person or electronically.
The following information serves as our privacy policy (“Privacy Policy”) and describes how Northgate Gonzalez, LLC, Northgate Gonzalez Financial, LLC, and their affiliates (collectively, “Northgate,” “us,” “we,” or “our”) collect, use, disclose, and protect your personal information. Please carefully read this Privacy Policy, our Terms of Use, which are incorporated herein by reference, and any other terms and conditions we may have provided you with when collecting your personal information or otherwise engaging with you.
CONSENT TO PRIVACY POLICY
When you access a Northgate website, use a Northgate mobile application, engage Northgate for certain services or purchase goods, or otherwise provide personal information to Northgate by any means, you agree to the terms of this Privacy Policy. Our websites, goods, services, and the like are intended for access, purchase, and use by individuals over the age of 16 years old in the United States.
This Privacy Policy does not apply to the practices of third parties that collect your personal information. If you engage any services or participate in any programs operated by or in collaboration with third parties, Northgate encourages you to check the third parties’ privacy policies and other terms and conditions to learn about their practices concerning their collection, use, disclosure, and protection of your personal information. Additionally, special offers, promotions, contests, or specific services provided by Northgate might contain a separate privacy policy and terms and conditions. In any case, please be sure to familiarize yourself with all of Northgate’s and all third parties’ policies and terms before providing any personal information.
Northgate websites do not respond to “do not track” signals or similar mechanisms. Northgate is not a part of a third party tracking network and does not allow third parties to collect personal information about consumers’ online activities through Northgate’s website. Northgate may include third party links on its websites or allow third parties to serve ads on its websites and mobile applications, and as noted above if you visit those third party websites, they may collect your personal information and such activity is governed by those third parties’ policies and terms and conditions.
If any changes are made to this Privacy Policy, we will post an updated version on our websites. We encourage you to visit the Privacy Policy periodically to view the latest version.
PERSONAL INFORMATION
Personal information generally refers to information that directly identifies you or may be reasonably linked to your identity. For California residents, personal information has the meaning set forth in the California Consumer Privacy Act of 2018, as amended.
We only collect and use personal information that you provide us with when accessing our websites, using our goods or services, visiting our physical locations, participating in various marketing programs and promotions, and applying for or maintaining employment or a contractor relationship with us. Northgate does not work with any third parties to engage in cross-context behavioral advertising or targeted advertising. Additionally, Northgate does not sell your personal information to third parties. Any potential uses of your personal information as outlined herein are for our limited internal use only.
COLLECTING PERSONAL INFORMATION
You may expect Northgate to request and/or collect various categories of personal information from you. For example, this personal information may include your name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education information, employment history, bank account number, credit card number, debit card number, financial information, medical information, or health insurance information. The personal information requested or collected from you will vary depending on how you engage with Northgate and its goods and services.
The personal information we collect from you is typically voluntarily provided by you as a website user, customer, job applicant, or employee. As a customer, you may provide us with your person information when you register as a user of one or more of Northgate’s websites or mobile applications, shop online or in our physical stores, sign up for or use Northgate’s products or services, enroll in a marketing program, cash a check, or contact us. As a job applicant or employee, you may voluntarily provide personal information as a part of the application process, onboarding, or to maintain your personnel and payroll records. Otherwise, we may automatically collect cookies, web beacons, and similar technologies when your devices engage with our internet content, websites, mobile applications, or other internet-based service.
If you choose to decline to provide certain personal information that we request or require to obtain goods or services from us, please note that you may be prohibited from using our website and its features, or limited in taking advantage of certain goods, services, and programs we may offer.
We do not retain any personal information collected from you longer than necessary to achieve the purpose for which it was collected or as required by law, whichever is longer.
USING PERSONAL INFORMATION
Generally, Northgate does not sell your personal information, and Northgate does not share your personal information for targeted advertising purposes.
To the extent necessary, Northgate may provide access to or disclose your personal information to third parties to provide you agreed upon goods, services, and promotional materials. Additionally, your personal information may be disclosed as part of an actual or proposed corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets, and could be transferred to a third party as one of the business assets in such a transaction. It may also be disclosed in the event of insolvency, bankruptcy, or receivership. Otherwise, Northgate will only provide access to or disclose your personal information as required by law or as needed for professional advisement and consultation under confidentiality obligations.
Northgate may collect your information for various internal uses:
1. Employment: We may use your personal information to assess employment opportunities and to verify eligibility for employment. If you are an existing employee, we may use your personal information to manage and assess human resources, to process payroll and benefits, and to coordinate with a benefits broker. We may also use your personal information to properly maintain and update personnel records.
2. Customer Service: We may use your personal information to sell you goods or provide services. For example, some of our programs and services, including but not limited to Prospera González, require identity verification for certain transactions to be completed. Additionally, if you consent to any of our promotional programs, we may also use your personal information to send you promotional materials via email, mail, or SMS text message.
3. Operational: We may use your personal information to manage and track product sales, services, and day-to-day operations, including but not limited to the transport of goods.
4. Security: We may use your personal information to help verify your identity and strengthen our efforts in preventing, investigating, or providing notice of fraud, unlawful activity, or unauthorized access to or use of information, websites, or data systems. We strive to improve security and track surveillance and other security measures both online and in physical store locations.
5. Technology: We may use your personal information to help maintain and improve internal technology and related practices and procedures.
6. Marketing: We may also use your personal information in an aggregate to assess general market needs, or on an individual basis to provide the marketing promotions and incentives that you agree to through our marketing programs.
SECURING PERSONAL INFORMATION
Northgate uses various physical, electronic, and procedural measures to protect your personal information from unauthorized disclosure or misuse. Northgate employs Secure Sockets Layer technology and other security measures to encrypt sensitive personal information you input, such as credit card numbers, during transmission. However, because no data security systems are completely secure, you acknowledge and agree that when supplying information online or using other technology systems, there is a risk of security breaches, maintenance issues, and other potential problems that may impact our ability to protect your information. Northgate does not warrant that any personal information that you provide to it will be secure or safe from unauthorized access. If you provide any personal information to Northgate, you do so at your own risk.
CALIFORNIA CONSUMER PRIVACY ACT OF 2018
California residents have specific rights under the California Consumer Privacy Act of 2018, as amended (“CCPA”). This section of the Privacy Policy only applies to California residents. Any defined terms used below have the meaning provided in the CCPA, unless indicated otherwise.
Under the CCPA, you have the following rights:
1. The right to know what personal information we collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information we collected you.
2. The right to delete personal information we collected from you, subject to certain exceptions.
3. The right to correct inaccurate personal information we maintain about you.
4. We do not currently sell or share your personal information, but if we revise this Privacy Policy to begin doing so, you have the right to opt-out of the sale or sharing of your personal information by us.
5. We do not use or disclose your sensitive personal information, however, if we revise this Privacy Policy to begin doing so, you may have the right to limit the use or disclosure of your sensitive personal information by us.
6. The right not to receive discriminatory treatment by us for the exercise of these privacy rights, including an employee’s, applicant’s, or independent contractor’s right not to be retaliated against for the exercise of their CCPA rights.
To exercise your rights under the CCPA or assist someone else in exercising their rights as their authorized agent, please contact us by calling (888) 672-9832 or email Privacy@northgatemarkets.com.
Once you have sent us a request, you will receive notice of acknowledgment within 10 days, and then, you can expect the following:
1. Verification: Northgate will review each request and then contact the person making the request for verification purposes. The verification process will vary depending on who is making the request (e.g., the consumer versus an agent of the consumer), the nature of the request (e.g., categories of personal information versus specific pieces of personal information), and the consumer’s interactions with Northgate. The person making the request may be required to provide personal information about the particular consumer so that Northgate may match that information against its records. If a consumer uses an agent to make a request, Northgate may require the consumer to provide the agent with written permission to make the request and verify their own identity directly with Northgate. The verification process may be accomplished by telephone, via text message, using email, and/or through other electronic means such as a password-protected account through Northgate. Northgate reserves the right to deny requests in whole or in part to the extent permitted under applicable law, including if it cannot verify a consumer’s identity with the required degree or certainty or in good faith suspects fraudulent or malicious activity concerning the request.
2. Timing: Northgate will respond to requests within 45 days, subject to extensions of up to an additional 45 days for which the consumer or its agent will receive notice and an explanation for the reasons the extension is required.
For purposes of this section, the terms, “sell” and “share”, have the meaning provided for under California Civil Code Section 1798.140. As previously noted, Northgate does not sell or share any personal information. We also do not sell or share the personal information of consumers under 16 years old. If a child under the age of 16 has or may have provided personal information to Northgate, a parent or guardian may inform us of that fact by contacting us using one of the methods listed in the “How to Contact Us” section below, and we will review our records and delete any such information. Any personal information that Northgate receives from a person whom it believes is under the age of 16 will be deleted.
We collect the following categories of personal information from the sources described below, and use it for the following limited purposes:
| Catergory | Example | Source of Information | Business Purpose |
|---|---|---|---|
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Identifiers |
Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers |
You may voluntarily provide this information to us. |
When provided by a job applicant or employee, we may use this information for human resources management, including but not limited to the application process, onboarding process, and payroll processes. |
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When provided by a customer or a representative of a customer, we may use this information to verify your identity; confirm and process your transactions; contact you about events, services, and deals; provide the agreed upon goods and services; and track business activity.
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Personal Information |
Signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. |
You may voluntarily provide this information to us. |
When provided by a job applicant or employee, we may use this information for human resources management, including but not limited to the application process, onboarding process, and payroll processes.
When provided by a customer or a representative of a customer, we may use this information to verify your identity; confirm and process your transactions; contact you about events, services, and deals; provide the agreed upon goods and services; and track business activity. |
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Characteristics of protected classifications under California or federal law
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Race, gender, ethnicity, religion
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You may voluntarily provide this information to us.
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When provided by a job applicant or employee, we may use this information for human resources management and other personnel related matters.
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Sensitive Personal Information
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Personal information that reveals your social security, driver’s license, state identification card, passport number, account log-in, financial accounts and credentials, precise geolocation, race, ethnicity, religion, contents of communication, genetic date; the processing of biometric information for unique identification; and personal information concerning health, sex life, and sexual orientation
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You may voluntarily provide this information to us.
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When provided by a job applicant or employee, we may use this information for human resources management, including but not limited to the application process, onboarding process, and payroll processes.
When provided by a customer or a representative of a customer, we may use this information to verify your identity, confirm and process your transactions, provide the agreed upon goods and services, and track business activity.
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Commercial Information
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Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
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You may voluntarily provide this information to us.
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When provided by a customer or a representative of a customer, we may use this information to verify your identity; confirm and process your transactions; contact you about events, services, and deals; provide the agreed upon goods and services; and track business activity.
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Biometric Information
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Hair color, eye color, fingerprints, height, retina scans, facial recognition, voice, and other biometric data
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You may voluntarily provide this information to us if you (i) utilize any goods or services that require photo identification, or (ii) enter one of our physical store locations with visual surveillance.
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When provided by a customer, we may use this information to verify your identity; confirm and process your transactions; and evaluate security measures and track surveillance efforts.
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Internet or Other Electronic Network Activity Information
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Browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement
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This information may be automatically collected when you access one of our websites. If this information is collected, it is done so anonymously and, in an aggregate, unless you are a part of Northgate mobile messaging program.
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Generally, we may collect this information to track traffic on our websites. If you are a participant in a mobile messaging program, this information may be used to confirm and process your transactions; contact you about events, services, and deals; and provide the agreed upon goods and services.
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Education Information
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Records and other materials related to a student that are maintained by an educational institution or other agency (information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99)
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You may voluntarily provide this information to us.
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When provided by a job applicant or employee, we may use this information for human resources management, including but not limited to the application process, onboarding process, and maintenance of personnel files.
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Professional or Employment Related Information
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Current or past job history or performance evaluations
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You may voluntarily provide this information to us.
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When provided by a job applicant or employee, we may use this information for human resources management, including but not limited to the application process, onboarding process, and maintenance of personnel files.
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If you have any questions regarding our CCPA notice, please contact us at Privacy@NorthgateMarkets.com.
FINANCIAL INCENTIVES
Northgate offers coupons and similar discounts and benefits through its marketing programs and promotional materials. These items may be considered a “financial incentive” or result in a “price or service difference” under the CCPA. Please note that participating in financial incentives through our marketing programs is completely voluntary.
Taking advantage of a financial incentive offered by Northgate may implicate the following categories of personal information: identifiers, commercial information, internet or other electronic network activity information, geolocation data, or we may draw inferences about your preferences from the foregoing categories of personal information.
You can opt-in to a financial incentive by contacting Northgate using the methods identified in the “How to Contact Us” section below. You can withdraw from the financial incentive at any time by using the methods identified in the “Marketing Choices and Opt-Out” section below.
Based on industry knowledge and sales trends related to Northgate’s historical marketing practices, Northgate expects to receive more in annual revenue from a consumer who participates in Northgate’s marketing programs compared to a consumer who does not participate. Northgate in good faith estimates that this difference in annual revenue will be at least $5.00 per consumer. However, the value of such consumer data cannot be 100% accurate because we do not utilize any loyalty programs or similar methods to track revenue relative to individual consumer participation in marketing programs.
SOCIAL NETWORK WEBSITES
By accessing links to certain third party social networks and other websites posted on Northgate’s website, mobile application, or other internet-based service, you may initiate interactions with Northgate through those platforms. For example, you may transmit content from your account on a third party internet service by “liking,” “sharing,” “reposting,” or “tagging” us. Information you post on public platforms or provide access to through third party internet services may be publicly displayed on Northgate’s website, mobile application, or other internet-based service. Similarly, if you post information on a third party website, application, or service that references Northgate’s website (e.g., by using a hashtag associated with Northgate in a public post), your post may be published on Northgate’s website or social network account in accordance with that platform’s terms.
The personal information Northgate collects in connection with its social network accounts (e.g., Northgate’s Facebook page) is subject to this Privacy Policy. The personal information collected and stored by the third party internet service remains subject to their privacy policies.
MARKETING CHOICES AND OPT-OUT
If you agree or consent to it, Northgate may send you email messages, direct mail offers, text messages, or other communications regarding products, services, or related promotional materials when you enroll in a marketing program. At any time, you may elect to discontinue receiving messages from Northgate by submitting an opt-out request to the Northgate Customer Service Center (see the “How to Contact Us” section below) or by following the instructions in the form of the communication you enrolled in or otherwise used or accessed through Northgate’s website.
MOBILE MESSAGING PROGRAMS
By providing your mobile telephone number and clicking to agree to enter into one or more of our mobile messaging programs, you agree to participate in one or more of our marketing or advertising efforts. You consent to receiving recurring automated promotional and marketing SMS or MMS text messages from us, including text messages that may be sent using an automatic telephone dialing system, to the mobile telephone number you provided when signing up or any other number that you designate. Message and data rates may apply. Consent to receive automated marketing text messages is not a condition of any purchase. Participation in any of our mobile message programs or services is completely voluntary and may be cancelled or terminated at any time. This section shall govern the technical terms of the mobile message program you enter, please note other terms and conditions may govern the functionality, requirements, and benefits of the respective mobile messaging program. Please carefully read any applicable terms and conditions provided to you before giving consent or otherwise agreeing to mobile messaging.
Message frequency will vary, please check the terms and other informational materials provided for each mobile messaging program you enter. Northgate reserves the right to alter the frequency of messages sent at any time. Northgate also reserves the right to change the short code or phone number from which messages are sent, and we will notify you when we do so.
Not all mobile devices or handsets may be supported, and our messages may not be deliverable in all areas. Northgate, its service providers, and the mobile carriers supported by the program are not liable for delayed or undelivered messages.
We are able to deliver messages to the following mobile phone carriers:
1. Major carriers: AT&T, Verizon Wireless, Sprint, T-Mobile, MetroPCS, U.S. Cellular, Alltel, Boost Mobile, Nextel, and Virgin Mobile.
2. Minor carriers: Alaska Communications Systems (ACS), Appalachian Wireless (EKN), Bluegrass Cellular, Cellular One of East Central IL (ECIT), Cellular One of Northeast Pennsylvania, Cincinnati Bell Wireless, Cricket, Coral Wireless (Mobi PCS), COX, Cross, Element Mobile (Flat Wireless), Epic Touch (Elkhart Telephone), GCI, Golden State, Hawkeye (Chat Mobility), Hawkeye (NW Missouri), Illinois Valley Cellular, Inland Cellular, iWireless (Iowa Wireless), Keystone Wireless (Immix Wireless/PC Man), Mosaic (Consolidated or CTC Telecom), Nex-Tech Wireless, NTelos, Panhandle Communications, Pioneer, Plateau (Texas RSA 3 Ltd), Revol, RINA, Simmetry (TMP Corporation), Thumb Cellular, Union Wireless, United Wireless, Viaero Wireless, and West Central (WCC or 5 Star Wireless).
If you sign up for any of our mobile messaging programs, cookies may be used to contact you regarding your account, purchases, events, and offers or to personalize your program experience (e.g., send you reminders regarding pending purchases on our website). To opt-out of a mobile messaging program, text the keyword STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to our short code. Then, you will receive one additional message confirming that your request has been processed. You acknowledge that our mobile message platform may not recognize and respond to unsubscribe requests that do not include the STOP, END, CANCEL, UNSUBSCRIBE, or QUIT keyword commands, and you agree that Northgate and its service providers will have no liability for failing to honor such requests. If you unsubscribe from one of our mobile messaging programs, you may continue to receive text messages from Northgate through any other programs you have joined until you separately unsubscribe from those programs.
Please note, if you opt-in or otherwise consent to receiving SMS or MMS text messages from Northgate, your choice to opt-in or otherwise consent to receiving such messages is neither shared nor sold to third parties. Information provided by you when enrolling in our marketing program, including SMS text messages, your choice to opt-in, and related information, is strictly used by Northgate for mobile marketing or to confirm your choice to opt-out of our marketing program.
If you need assistance opting-in, opting-out, or otherwise navigating a mobile messaging program, please use our contact information below or use specific instructions provided when entering into the mobile messaging program. To the extent necessary, we can connect you with our third party mobile messaging provider for certain technical issues unrelated to your mobile phone carrier. As a reminder, when engaging with third parties, including their websites and support hotlines, please carefully review the third party’s privacy policies, terms of use, and any other terms and conditions before providing them with your personal information. Northgate is not responsible for any disclosures you make to third parties by accessing their websites, services, or otherwise engaging with them.
HOW TO CONTACT US
Please contact the Northgate Customer Service Center by mail, email, or telephone, if you have any questions, comments, or concerns about this Privacy Policy or privacy-related comments or questions:
Email: privacy@northgatemarkets.com
NORTHGATE GONZALEZ, LLC
1201 N. Magnolia Avenue Anaheim, CA 92801
Phone: (888) 672-9832
