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Helping Families Recover from LA Wildfires
Northgate González Market is matching donations up to $100,000 to support families affected by wildfires. Join us in helping rebuild lives by rounding up your change at any store location.
Helping Latino Families Recover from LA Wildfires
Northgate González Market is matching donations up to $100,000 to support Latino families affected by wildfires. Join us in helping rebuild lives by rounding up your change at any store location.

Northgate González Market Unites Community to Help Latino Wildfire Victims

Join our $100,000 matching campaign to support families in need.

In response to the devastation caused by the recent wildfires, Northgate González Market is launching a community-driven fundraising campaign, Unidos Por Nuestra Comunidad, to support Latino families affected by the fires. Northgate will match all donations dollar-for-dollar, up to $100,000. Donations can be made by rounding up your change at any register in Northgate Market’s 44 Southern California locations through January 31.

 

“We are heartbroken by the impact these wildfires have had on so many lives and businesses, particularly among Latino families,” said Co-President Miguel González. “Our mission has always been to stand with our neighbors, and now is the time to come together and help them recover and thrive once more.”

About the Campaign

Dates: January 16 – January 31

 

Goal: Raise funds for wildfire victims with a $100,000 matching commitment from Northgate Market.

 

How to Donate: Customers can round up their change at any register in-store.

OUR PARTNERS

  • CHIRLA: Serving and protecting the immigrant community since 1986, CHIRLA is a nonprofit organization that focuses on the immigrant & Latino communities of LA. During this time of need they will be supporting the Eaton & Palisades fire victims with food vouchers to help relieve food insecurity.
MORE ABOUT CHIRLA
  • Alma Family Services: Latino Non-profit started in East LA, 50 years ago. They provide many different services, including programs for adult and youth. In response to the devastating wildfires, they are launching “RESTORING HOPE” This comprehensive initiative will urgently address the diverse needs of individuals affected by offering financial aid, mental health support, and basic supplies.
VISIT ALMA FAMILY SERVICES

make a difference

Every donation matters in helping Latino families recover from the devastation of recent wildfires. Here’s how you can join the cause:

 

  • Donate at the Register: Round up your change at any of Northgate Market’s 44 Southern California locations. Every penny counts, and Northgate will match your donation dollar-for-dollar, up to $100,000.

 

  • Support Essential Workers: Many of the affected are gardeners, housekeepers, and restaurant staff who often lack access to federal disaster relief. Your donation directly aids these overlooked members of our community.

 

  • Aid Beyond Donations: Northgate is also providing hot meals, groceries, hygiene kits, and water to local Red Cross shelters in collaboration with Los Angeles County Supervisors.

 

By contributing to this campaign, you’re helping ensure families receive the food, water, cash assistance, and shelter they urgently need. Together, we can rebuild lives and strengthen our community.